Four Steps to Marketing Smarter (and for Less) in Today’s Economy
by Kimberly Smith
The economy is sour, consumers aren’t buying, and the competitive landscape is mutating. From marketers everywhere we hear a collective “where to even begin?”
“Start with a company-wide [...] Continue Reading…
Marketing Mindset When Times are Tough
By Karen Scharf
When the economy gets tough, an ironic thing happens… people stop marketing their business and services. I call it ironic because now is the best [...] Continue Reading…
10 Weird Work Stories from 2009
2009 marked another year of unforgettable occurrences in entertainment, politics and current events.
Barack Obama was inaugurated as the first African-American president of the United States. A global pandemic of [...] Continue Reading…
7 Signs Your Marketing May Need to Evolve
A lot of marketers get both confused and fed up with all the talk about things like new media, social media, inbound marketing, user generated content, and the age [...] Continue Reading…
What Really Triggers a Referral?
Referrals most naturally happen when two people are talking and one of the parties expresses a pain in the neck. If the other party just had her pain in [...] Continue Reading…
Finish Strong
The Movie That Inspired The Saints To The Super Bowl
Firms Hold Fast to Snail Mail Marketing
Despite Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers
By TERI EVANS
Looking to cut costs amid the recession, Alicia Settle initially thought it [...] Continue Reading…
Images from Haiti
The largest earthquake ever recorded in Haiti rocked the area near its capital of Port-au-Prince on Jan. 12, killing an estimated 200,000 people, injuring some 250,000 more and leaving [...] Continue Reading…
A Boy’s Lost Sight Helps Us See
Watch and admire the courage of this young warrior; and take a moment to give thanks for your sight.