How Much Would You Pay For 2 Seconds?
With direct mail how much time do you think you have below the eyes of your prospect before they decide to take action or chuck it in the garbage. Let me tell you its quick, REAL QUICK. You need to grab their attention fast and compel them to read on.
How exactly can you do that? You don’t want to go through the trouble of designing, implementing and the overall cost of a campaign all for it just to end up in the garbage. So what can you do with your direct mail piece to smack your prospect across the face and get them to take action?
Personalize, Personalize, Personalize
People are much more likely to read a piece of mail that contains a personalized marketing message as opposed to a general marketing statement found on most direct mail pieces. Variable Data Printing now allows businesses to personalize thousands and thousands of mail pieces with minimal to zero extra effort and cost.
Personalizing your direct mail piece is the surest way to draw attention to your mail piece. When it comes to direct mail the longer the eyeballs of your prospect stay above your marketing piece the better chance you have of ringing in a new sale.
Another great marketing nugget brought to you by
The Print Concierge